I’m a creative lead focused on building ideas that hold up, from concept through execution.
My work spans film, campaigns, and brand systems, with an emphasis on clarity, restraint, and visual storytelling. I’m most interested in ideas that are simple, but not easy — work that can scale across mediums while maintaining a strong point of view.
Over the past two decades, I’ve led work across a range of categories, building campaigns, film, and systems that connect strategy with craft. My approach was shaped early through studies in Advertising / Design at Utah State University and later refined through advanced creative direction studies at Miami Ad School.
I’m drawn to work that feels considered, where every decision has a purpose. That often means reducing things down to what matters, then building outward with intention.
Outside of work, I recently spent time traveling through Sri Lanka and Japan during a sabbatical, seeking out new perspectives.
I’m also a dad, which continues to shape how I think about time, priorities, and what matters.